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Head-to-head comparisons

How we rank: 16 criteria with published weights, scored only from what each agency publishes on its own website or in a public register. The quote, the link and the date sit beside every score; anything not published scores 0. No agency pays to be listed or for its position. Methodology

Which pairs get a page: (1) the current #1 against every other agency, (2) the current #2 against #3 to #11, (3) a short list of pairs whose brands people search together. The rule names ranks, not agencies, so it applies to whoever holds them; a published comparison stays online when ranks change. 38 comparisons today.